Woodworkers Marketing Guide (Fine Woodworking) The latter include advertising, direct mail, trade shows, craft shows, galleries and telemarketing. The author suggests making a woodworking business more profitable by developing a long-term marketi
| Title | : | Woodworkers Marketing Guide (Fine Woodworking) |
| Author | : | |
| Rating | : | 4.65 (757 Votes) |
| Asin | : | 1561580910 |
| Format Type | : | Paperback |
| Number of Pages | : | 144 Pages |
| Publish Date | : | 1995-01-01 |
| Genre | : |
Editorial : From the Back Cover Anyone who makes money from woodworking knows how hard it is to make a profit. The key to generating a steady flow of work and income is a carefully planned marketing program. This clearly focused, up-beat guide is an introduction to basic marketing for small-shop woodworkers. Martin Edic explains how to think like a marketer, set realistic goals, develop strategic plans, create impact with advertising, use direct-mail techniques, and get the most from trade and craft shows. He gives valuable tips for creating effective promotional materials and shows how to develop customer lists. In addition, he provides sample marketing plans that can be adapted to any woodworking business. With Edic's can-do approach, you can sell your work with less effort and more profit. You'll also learn to develop long-range plans to achieve both financial and professional success.
This title provides a thorough introduction to basic marketing for the woodworker. It is aimed at those who have always wanted to run their own business but have not known where to start. The author suggests making a woodworking business more profitable by developing a long-term marketing plan. He covers goal-setting, strategic planning and organizing marketing efforts, and discusses specific marketing activities. The latter include advertising, direct mail, trade shows, craft shows, galleries and telemarketing.
I struggled to find a lot in the book that could be related to the average person's business. Each quilt brought out a lesson based on scripture that would carry her faith forward and honor the memories of her mother and grandmother. As a women's clothing retailer, I found this book to be "coffee table material" in my shop. While not everyone knows the name of John Newton, everyone knows his song and at least a bit of his story. I will be using it in an LGBT Legal Issues class this Fall.
Dominick Vetri
University of Oregon Law School. Great read. The writing is very concise, a great accomplishment considering the breadth and depth of the issues presented. If you're ready for a marketing makeover or just want to take your game up a notch, check out The Nonprofit Marketing Guide.
Posted on Tobi's Nonprofit Management Blog -- []. I loved it, but much of what I had learned was now too difficult due to knee surgery. For me that makes a very intersting book. I have
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